Gossip as Groundwater
A rumor and a routing table want the same thing: for everyone to eventually know, without anyone being in charge of telling them.
Epidemic protocols look irresponsible until you watch one converge. Each node whispers its state to a few random peers; those peers whisper onward; and in logarithmic rounds the whole population agrees. No coordinator, no single point of failure, no schedule. Just anti-entropy grinding disagreement down to nothing.
The forest does something uncannily similar. Sugars don't move because a central trunk dispatches them; they move down gradients, hyphae to hyphae, toward wherever carbon is scarce. Local rules, global result.
Where it strains
The analogy tempts you to believe gossip is free. It isn't. Redundant messages are the tax you pay for having no boss. The engineering question is never whether to gossip but how much waste buys you enough resilience.
Which is to say: fanout is a moral choice as much as a tuning knob.